Phoenix, the first fragrance from country superstar Keith Urban, will debut in September at mass retailers and is available on his website for pre-order now.

The scent, which is inspired by his Phoenix tattoo, is a rich, masculine “woody oriental” scent infused with blackberries, cognac and plum. The clear glass bottle is etched with a phoenix image and has a black and silver cap. The ebony folding carton features a phoenix image complemented by orange and white lettering. For info see Urban’s website here.